The Antiquiologist brand follows a passion for individuality being expressed through unique homeware. Sourcing classic pieces to brighten up every home, as opposed to mass-produced, mainstream trends and fashion.
Antiqueologist came to Foundry Digital with their unique idea to present an online space for one of a kind antique pieces. The Foundry Digital team was required to create and implement branding elements into the website, as well as integrating Shopify into the backend for easy content and product management.
Foundry Digital had the pleasure of creating and implementing branding on Antiquiologist’s website. It called for a logo to represent the importance of time and location, as antiques are often defined by these aspects. This was incorporated into the logo by altering the typeface, as seen on the “A”, with a clock arrow going across it, and the “O” with a magnifying glass effect.
To create a unique feel to the website, staying away from a mainstream look, Foundry Digital designers crafted the elements of the website to convey a classic, organic feel. This manifested in a nature-inspired colour palette, staying away from big pops of colour and clichés. As well as a definitive typeface to convey authority and authenticity for their brand.
Foundry Digital developers configured Shopify as the chosen platform Antiquiologist. Providing unlimited product uploads and a smooth checkout process, further helping the website create a pleasant experience in line with Antiquiologist brand and mission.
The result was an exemplary website to showcase the antique products in their own unique way. Individual design elements were implemented to keep the user engaged throughout the website, creating a calm and classic experience while they browse through and purchase.
Individual design elements were implemented to keep the user engaged throughout the website.
